Software for businesses
that cannot buy it off the shelf
Frsh builds the app your business is missing, puts it live in a week, hosts it and keeps improving it for as long as you use it. The platform underneath is ours, the 30% on top is yours.
Who is building your app
Richard Batista
Founder, Frsh
I have spent fourteen years shipping software and the last seven running engineering teams. The apps on this page are mine: the CRMs for HappyVac and HappyRoof, the AI front desk that answers the phone for them, the board their requests land on, and the framework all of it runs on.
Somewhere along the line, the way I build got fast enough that I could do it for other people at a price that sounds made up. So now I do.
We are a small team and you know all of it. I scope and review every build. AI agents draft the code from the written scope, and an engineer wires the edge cases and puts it live. No account managers, no ticket queues, no getting passed around.
Want to see who builds it? LinkedIn and masterjs.org.
A week, not a quarter
Every build produces something you can log into within seven days. Momentum is how you find out what is actually worth building.
No account managers
The person who takes your call is the person who scopes and reviews your build and answers your messages.
Your data from day one
Export it anytime. After 12 months the code is yours too, or buy it out earlier.
AI where it earns its place
Agents draft the build from the written scope. An engineer wires the edge cases and puts it live. Judgement stays human.
How we build
your app
From the moment the scope is agreed to the first login, here is what happens behind the scenes.
Where the app comes from
Every build starts on our platform: auth, database, payments, email, SMS, file uploads and an admin panel already wired. Your app is the 30% that is actually yours.
How the first week goes
AI agents draft the build from the written scope. A senior engineer reviews every screen, wires the edge cases and puts it live on your domain.
How it keeps getting better
You drop requests on a tracking board. We take them one at a time, ship, and move to the next. Bigger asks are split into weekly pieces.
Your guarantees,
every build
Every promise on this page is in the agreement you sign. These are the ones behind every subscription.
- 01
First version in 7 days
If your first version is not live within 7 days of the scope being agreed, the $499 launch fee comes back.
- 02
Always one thing in progress
There is never a week where nothing is being built. One request is always in progress and you can reorder the queue anytime.
- 03
Your data, from day one
Export everything, anytime. If you leave, you take your data with you the same day.
- 04
The code unlocks at 12 months
After 12 months of subscription you get a complete copy of the code for free. Want it earlier? Pay out the balance of the first year.
- 05
No metered surprises
SMS, payment processing and AI usage are billed at cost, and nothing metered is switched on without you agreeing to it first.
- 06
Pause or cancel anytime
Pause the subscription and the app stays up until the end of the paid period. No notice period, no exit fee.
Tell us the app you want.It will be live in 7 days.
$499 to launch, $149 a week. No quotes, cancel anytime.